Generative Engine Optimization
AI and LLM Visibility and Optimization
Why does it matter for your business?
- AI tools are now the #1 assistant for B2B buyers.
- Visibility in AI search means being recommended directly to decision-makers.
- Businesses optimized for AI search get more qualified leads, higher ROI, and stronger customer trust.
How does IBT Online help?
IBT Online’s AI LLM Visibility and Optimization Programs make your website AI-comprehensible, ensuring your business is included in Generative AI answers.
Program of Work
- AI Readiness Audit – We test how AI currently reads your site.
- Structured Data Implementation – Schema.org and JSON-LD markup.
- FAQ and Conversational Content – Natural, prompt-style questions and answers.
- Third-Party Signal Strengthening – Presence across LinkedIn, directories, and citations.
- International Modules (Optional) – Multilingual GEO optimization.
- Performance Dashboards – Test and monitor how LLMs showcase your brand.
What results can you expect from this work?
- Improved visibility in AI-powered search results.
- More qualified leads and conversions.
- Tangible ROI from measurable visibility improvements.
- Competitive advantage in the age of Generative AI.
Learn More in Our Blog Series:
FAQ
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of making your website and content visible in AI-generated answers, not just traditional search engine results. As more people rely on AI tools to answer their questions, GEO ensures your business is included in those responses. It combines SEO best practices with AI-focused strategies so your content is discoverable, trusted, and recommended by generative engines. In short, GEO helps future-proof your online presence.
Do I need a new website?
Good news – our programs are designed to work with your existing website. We focus on optimizing and enhancing what you already have, rather than rebuilding from the ground up. Through our proven GEO strategies, we refine your site’s structure, content, and technical performance so it’s easier for AI engines to understand and recommend. This means you can maximize visibility, engagement, and conversions without the time and cost of launching an entirely new site.
How do I measure results?
Measuring GEO success goes beyond tracking search rankings. Instead, focus on whether your brand is appearing in AI-powered answers, driving qualified traffic, and generating leads. Metrics may include:
- Visibility in AI-generated responses
- Growth in organic website visits
- Increases in engagement (time on page, conversions, form fills, purchases)
- Leads or sales attributed to AI-driven traffic
Our programs offer access to advanced AI-driven reporting and analytics, granting high-visibility to LLM searches and AI-generated results.